21st-century fashion – Sneakers | Snobvibe
All the shoe lovers, let’s lace up and discuss ‘sneaker verse!’ From the trending Yeezy collection to Converse pairs, how do you think the current sneaker culture has evolved? Take a look back at your first pair of these cool footwear pieces. Were they the classic versions rocked by your elder siblings? The game’s changed indeed!
The Evolution of the Sneaker Culture
Did you know that the first-ever Nike Air Max was released way back in 1987? Since its evolution, modern sneakers have changed significantly, while also staying the same in some ways. In the modern 21st century, sneakers are more than just footwear designs. They have become a fashion statement and a testament of belonging to a certain tribe or group, like the millennials and Gen-Zs.
Sneakers, once a symbol of aestheticism, have surpassed their core function to become fashionable objects of immense desire. From street style to sportswear to modern catwalk fashion, sneakers (or ‘trainers’ as the British call them) have embarked on the status of cultural commodities.
The advent of the Air Jordan revolutionized the sneaker industry. The overall popularity accelerated as Jordan became one of the most popular basketball players of the time, a craze amongst the millennials. Nike continued pushing its boundaries of high-end sneaker designs, coming up with innovative styles that not only looked aesthetic but also enhanced athletic performance. Today, modern sneaker culture is a thriving movement that proudly unveils the interaction between fashion and sports.
Iconic Sneakers of the 21st Century
While there is a multitude of options for all sneaker lovers out there, you will spot some iconic models that have truly become icons of their times.
Adidas Yeezy Boost 350
With Kanye West as the designer, this sneaker design is one of the most sought-after sportswear across the globe. While the model was unfolded in 2020, the shoe has been constantly ‘sold out’ since its inception. What was the reason for its ultimate success? The use of premium materials, unique design, and indeed, the celebrity endorsement!
image source: adidas.com
Air Jordan 1
It is one of the most famous sneakers in the world. As a matter of fact, sneaker enthusiasts, seek a pair of Air Jordans to flaunt in their fashionable stride. Since its release in 1985, the range has been modified in a myriad of styles and colorways through the years. The Air Jordan 1 model is synonymous with Michael Jordan -the ultimate basketball legend, and is one of the most sought-after sneakers of the time.
image source: nike.com
Converse Chuck Taylor All Star
It is yet another iconic sneaker you can watch out for! Since its release in 1917, the sneaker has been synonymous with the likes of rockstars, musicians, and sports players. The Chuck Taylor model is timeless and continues to be as popular as ever.
image source: converse.com
Nike Air Max 97
The iconic Nike Air Max 97 got its inspiration from Japan’s Bullet Train. The footwear was designed by Christian Tresser and instantly became a cult classic. The signatory Wave pattern on the side of the shoe is indeed aesthetically pleasing. At the same time, the unique design of the sneaker also delivers ample support and stability.
image source: nike.com
Sneaker Culture in the Fashion Industry: Understanding the Latest Trends
Athleisure fashion has become the talk of the town. Immense versatility and unmatched comfort make modern sneakers the go-to choice for fashion wear. It is not just a trend, it is a lifestyle! The advent of athleisure fashion has given way to a new form of fashion, one catering to the hyped, active, and busy lifestyle of modern consumers/
Sneakers have become a staple item in the wardrobes of many individuals. The trend has not gone unnoticed by the contemporary fashion industry. High-end fashion brands like Dior, Gucci, and Balenciaga have already released their innovative versions of sneakers, with some chic models selling for thousands of dollars. This has blurred the lines between luxury fashion and streetwear, as sneakers have become a symbol of both.
The Future of Sneakers in Fashion
As the modern sneaker culture continues evolving, there is no denying the fact that it is here to stay! With the advent of new fabrics and cutting-edge technology in the design aspect, sneakers will continue to be more comfortable, versatile, and durable. The demand for exclusive sneakers and limited editions will continue soaring the prices. Also, sneakerheads or collectors will go on searching for unique, rare commodities to add to the respective collections.
As we look into the future of modern sneaker culture, one emerging technology that is already making an impact is the NFC Chips. These small-sized chips are integrated into sneakers while serving as a way to authenticate the legitimacy of the commodity. This will allow sneaker enthusiasts to confidently verify the authenticity of the high-dollar investments.
Conclusion
From exclusive collaborations to limited edition drops, India is currently observing a high-end surge in sneakerheads, chasing highs from a fresh collection of kicks. Where is the industry headed? Remaining coherent with the luxury industry, is there a future of online sneakers? If you observe the functional aspect of it, shoes are a staple commodity for everyone out there. As such, there is no undermining the future of the sneaker & athleisure industry, particularly for emerging crowds like millennials and Gen-Zs.
FAQs
What is the origin of sneaker culture?
Most sneakerheads attribute the origin of the sneaker culture to the rise of athleisure or athlete-endorsed shoes during the late ‘70s and the start of ‘80s.
Who invented the first sneaker?
As per the records, the first-ever sneaker came into existence by Wait Webster during the 19th century. Indeed, it was not exactly a sneaker back then. They were referred to as Plimsoll
What is the most iconic sneaker ever?
The classic AJ1 is regarded as one of the most iconic models in the sneaker industry. It gained much impetus due to the unique story-telling approach of Nike and a number of collaborations.
Why are sneakers important in fashion?
Sneakers are nowadays seen everywhere, right from the red carpet to street side fashion. Due to the overall popularity, celebrity endorsement, and versatility, sneakers have become the go-to option in the modern fashion and sports world.
