In-depth interviews

1. Tinker Hatfield: The Architect of Air (Nike & Air Jordan):
   Meet Tinker Hatfield, the architect who traded blueprints for sneakers, forever changing the landscape of athletic footwear. His mantra, “form follows function,” isn’t just a design philosophy; it’s a testament to his revolutionary creations. From the visible air unit of the Air Max 1 to the iconic elephant print of the Air Jordan 3, Hatfield’s designs are as audacious as they are functional, pushing boundaries and shaping sneaker culture as we know it. But what inspires his legendary designs? We delve into his creative process, the challenges he faced, and the moments of “aha!” that led to some of the most recognizable sneakers ever made. 
2. Kanye West: The Rebel with a Yeezy (adidas):
   From music superstar to fashion icon, Kanye West’s impact on the sneaker world is undeniable. His Yeezy collaboration with adidas shattered norms, blending high fashion with streetwear and creating limited-edition drops that fueled a global frenzy. But West’s journey wasn’t always smooth. We explore his early design dreams, the struggles he faced breaking into the industry, and the unwavering self-belief that fueled his rise. We also peek behind the curtain of his creative process, uncovering the inspirations and methods that bring his audacious visions to life. 
3. Sarah Falk: The Queen of Color (Puma):
   Step into the vibrant world of Sarah Falk, Puma’s Senior Director of Color Direction. Unlike the typical sneaker designer, Falk’s canvas isn’t just shapes and materials; it’s a kaleidoscope of colors. From the pastel pops of the Rihanna collaboration to the bold hues of the Cali Dream collection, Falk’s fearless use of color has become a signature of the Puma brand. We uncover her journey into the world of color design, the unexpected places she finds inspiration, and the challenges of translating emotions and themes into a single shade. 
4. Michael Jordan: The Athlete Who Became a Brand (Jordan):
   While not solely a designer, Michael Jordan’s influence on the Air Jordan brand is undeniable. His legendary career on the court fueled cultural significance, while his collaboration with Tinker Hatfield translated his athletic prowess into iconic footwear. We explore Jordan’s role in shaping the brand’s identity, his involvement in the design process, and the unique challenges of creating sneakers that live up to his legacy. We also delve into the impact Jordan’s brand has had on sneaker culture, becoming a symbol of excellence and aspiration that transcends the basketball court.