Adidas and Puma: The Dassler Brothers’ Legacy

In the 1920s, the Dassler brothers, Adolf and Rudolf, started a shoe company in Germany, which later split into two world-renowned brands: Adidas and Puma. Adidas, derived from Adolf’s nickname ‘Adi’, gained fame with its innovative designs and sports endorsements. Puma, on the other hand, carved its niche with distinctive styles and marketing strategies. The rivalry between these two brands fueled innovation and growth in the sneaker industry.