Behind the Hype
Dissecting Upcoming Sneaker Drops
The sneaker world pulsates with hype, but understanding what fuels it goes beyond just celebrity endorsements and limited quantities. Today, we delve into the anatomy of hype, analyzing upcoming drops through the lens of design inspiration, collaborations, marketing strategies, and potential resell value. Buckle up, sneakerheads, it’s time to dissect the trends and predict the future!
Upcoming Release: Air Jordan 1 Retro High OG “Patent Bred” (December 2023)
- Design Inspiration: This drop reimagines the iconic “Bred” colorway in a luxurious patent leather upper, drawing inspiration from Michael Jordan’s off-court style and the timeless appeal of high-end materials.
- Collaboration: None, but the “Bred” colorway itself carries significant historical weight and cultural significance within the Jordan Brand lore.
- Marketing Strategy: Expect subtle teasers on social media and potential influencer collaborations highlighting the shoe’s premium materials and classic appeal. Limited quantities and targeted releases at select retailers will further fuel exclusivity.
- Resell Value: High. The “Bred” colorway, combined with the premium patent leather and potential exclusivity, suggests strong resale potential for both collectors and resellers. However, market saturation and competition from similar releases could moderate the value.
Upcoming Release: Yeezy Boost 350 v2 “Onyx Glow” (November 2023)
- Design Inspiration: Kanye West continues his minimalist aesthetic with a dark, almost monochromatic colorway featuring a glow-in-the-dark sole. The design draws inspiration from futuristic themes and Yeezy’s ongoing focus on comfort and innovation.
- Collaboration: None, but Kanye’s brand influence and the Yeezy 350’s established popularity ensure inherent hype.
- Marketing Strategy: Expect cryptic social media posts and limited marketing, allowing the shoe’s unique features and Kanye’s enigmatic persona to generate organic buzz. Confirmed app early access will fuel exclusivity.
- Resell Value: Moderate to high. Limited quantities and the glow-in-the-dark element add intrigue, but the classic 350 silhouette might face competition from newer Yeezy models.
Upcoming Release: Converse Chuck 70 Hi x Brain Dead (December 2023)
- Design Inspiration: This collab draws inspiration from psychedelic art and counterculture, featuring vibrant graphics and unexpected details on the classic Chuck 70 silhouette.
- Collaboration: Brain Dead’s cult following and focus on unconventional design ensure a unique and eye-catching release.
- Marketing Strategy: Expect a mix of online and offline activations, showcasing the collaboration’s artistic elements and Brain Dead’s brand identity. Limited quantities and potential exclusive drops will drive desire.
- Resell Value: Moderate. While the design might resonate with specific communities, its niche appeal might limit mass popularity and resale potential. However, limited quantities and Brain Dead’s hype could surprise.