Rising Stars

The sneakerverse is constantly evolving, fueled by creativity, innovation, and a healthy dose of disruption. While established giants hold their ground, exciting new brands are emerging, challenging conventions and redefining what sneakers can be. Let’s lace up and meet the rising stars poised to shake things up!

1. Material Mavericks:

• Nothing New: This Amsterdam-based brand takes upcycling to a whole new level, crafting sneakers from discarded leather scraps and repurposed materials. Their commitment to sustainability and unique aesthetic are turning heads and inspiring eco-conscious consumers.
• KOI Footwear: This brand utilizes a groundbreaking 3D printing technology to create custom-fit sneakers tailored to your individual foot shape. Imagine sneakers that are as unique as you are! KOI is pushing the boundaries of personalization and comfort.
• FUTURECRAFT.Bio: This adidas incubator project explores the future of sustainable footwear, utilizing algae-based midsoles and innovative biomaterials. Their commitment to pushing the boundaries of sustainable practices positions them at the forefront of eco-conscious innovation.

2. Performance Pioneers:

• HOKA ONE ONE: While not exactly brand new, HOKA has seen a meteoric rise in popularity thanks to their maximalist cushioning and bold designs. They cater to runners seeking a comfortable and responsive ride, even on challenging terrain. Their disruptive approach to running shoe design is resonating with a new generation of athletes.
• APL Athletic Propulsion Labs: This brand utilizes their proprietary “Propulsion Chassis” technology to claim improved energy return and performance. While the science behind their claims is debated, their focus on innovation and challenging the status quo has earned them a loyal following.
• Vivobarefoot: Champions of minimalist footwear, Vivobarefoot advocates for a more natural running experience with their zero-drop platform and wide toe box. Their focus on foot health and challenging traditional running shoe design is attracting a growing community of barefoot enthusiasts.

3. Community Champions:

• Cariuma: This Brazilian brand blends sustainability with style, using recycled materials and fair trade practices. But what truly sets them apart is their commitment to social good. Cariuma plants trees for every pair sold and supports reforestation efforts in the Amazon rainforest.
• Thousand Fell: This Australian brand is all about transparency and community. They use recycled plastic bottles and ethically sourced materials, and their “buy one, give one” model provides shoes to children in need. Their focus on social impact resonates with consumers seeking to make a difference with their purchases.
• Ethletic: This German brand combines fair trade practices, organic materials, and vegan options, making them a favorite among ethically conscious consumers. Their commitment to sustainability and social responsibility sets them apart in the competitive sneaker market.