Marketing and social Impacts

Kicking Down the Walls: Challenging Gender Stereotypes in Sneaker Marketing The sneaker industry is a cultural canvas, reflecting trends and shaping identities. But often, that canvas is painted with outdated gender stereotypes, perpetuated by discriminatory marketing practices. Today, we lace up

The Dark Sole of the Industry: The sneaker industry's environmental footprint is substantial. Here's a breakdown of the key concerns: Vast Waste: Millions of sneakers end up in landfills annually, contributing to microplastic pollution and taking centuries to decompose. Toxic Materials:

Understanding the Issue: Cultural appropriation occurs when dominant groups adopt elements from marginalized cultures without understanding or respecting their significance. In the sneaker industry, this can manifest as: Using sacred symbols or patterns without permission or context. Exploiting stereotypes for marketing