Underdog Gems

Unveiling the Unsung Heroes of the Upcoming Sneaker Season

In the vibrant world of sneakers, hype often reigns supreme. But true collectors know that hidden gems often lie tucked away, waiting to be discovered. Today, we step off the beaten path to explore upcoming sneaker releases with sleeper potential and hidden hype. These lesser-known drops could become cult classics or sleeper investments, so lace up your curiosity and join the hunt!

November 2023:

• 12th: Vans Vault x Brain Dead Sk8-Hi “LSD”: This psychedelic collab between Vans Vault and cult brand Brain Dead features trippy graphics and premium materials. A meeting of counterculture and streetwear, this limited-edition release could resonate with both OG Vans fans and Brain Dead enthusiasts.
• 18th: Puma Mirage Sport “City Lights”: Don’t underestimate the power of a retro gem! This updated version of the classic Mirage silhouette boasts vibrant colorways inspired by iconic cities like Tokyo and London. Its vintage charm and limited production run could fuel future demand.
• 23rd: New Balance 2002R “Protection Pack”: Channeling a workwear aesthetic, this pack features rugged materials and utilitarian details. While not the flashiest release, its unique design and focus on functionality could attract collectors seeking something different.

December 2023:

• 5th: Asics Gel-Lyte III “Koi Pond”: Dive into a visual feast with this playful colorway featuring koi fish embroidery and shimmering details. Bold, unique, and perfect for making a statement, this could catch the eyes of collectors seeking unconventional designs.
• 12th: Converse Chuck 70 Hi x Chinatown Market: This playful collab with the New York-based streetwear brand promises vibrant graphics and unexpected details. Chinatown Market’s cult following and Converse’s timeless appeal could lead to a sleeper hit.
• 19th: Reebok Classic Leather x Pleasures: This collab marries timeless design with streetwear edge. Featuring premium materials and unique details, it could resonate with both Reebok collectors and Pleasures fans seeking a more elevated take on the classic silhouette.

Beyond the Dates:

• Independent Brands: Keep an eye on names like Li-Ning, Hoka One One, and Cariuma. They push boundaries and gain traction, with limited-edition drops holding hidden potential due to exclusivity and unique design elements.
• Collaborations with local artists or niche communities: These often fly under the radar but can generate strong demand within specific groups, leading to potential resale value for savvy collectors.
• Underrated Silhouettes: Don’t just chase hyped models. Classic, forgotten silhouettes like the Nike Air Max 95 SC or Saucony Shadow 5000 can experience resurgences, offering hidden gems for those who look beyond the mainstream.